One creates the spaces
where emotions unfold;
the other distills emotions
into memories through fragrance.
About
ALCHEMIST OF MEMORIES
Natalie Noor
Natalie Noor is a perfumer, wellness designer and founder of Maison Natalie Noor, specialising in bespoke sensory experiences. Drawing on more than three decades of expertise in artistic perfumery, aromatherapy, holistic therapies and brand storytelling, she creates signature wellness concepts and destination fragrances. Her work extends to immersive guest experiences designed to strengthen brand identity, elevate guest engagement and create lasting emotional connections.
ARCHITECT OF EMOTIONS
Larry Van Ooyen
Larry Van Ooyen is an international hotelier with decades of hospitality experience creating and positioning world-class destinations.
Recognized for combining commercial vision with guest-centric design, he advises owners, investors and operators on developing distinctive hospitality concepts that enhance brand positioning, maximize guest satisfaction and deliver long-term commercial value through exceptional experiences.